10 Target Brand Items That Shoppers Love

Which are some of the best Target brand items?

Target is a go-to grocery store offering a wide range of products, among which its in-house brands have created a notable niche. Not so long ago, many people thought “store brand” was some kind of code for something of inferior quality. Not anymore, though.

Target, with its broad selection of well-regarded private labels, has been changing that perception. Shoppers swear by many great Target brand items—and not just in the grocery aisles. From cleaning supplies to clothing to home decor and more, these products deliver on both affordability and quality, making them a hit among savvy shoppers.

Here’s a rundown of some of the best Target brand items that deserve a spot in your shopping cart!

target brand items
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1. Up & Up cleaning supplies

Target’s cleaning product line called Up & Up is a budget-friendly alternative without skimping on effectiveness. The most popular products are their disinfecting wipes and all-purpose cleaner, but diapers and lemon furniture polish are also among those products shoppers swear by.

Also, if you’re looking for a good body moisturizer, the Up & Up brand also has one that’s comparable to CeraVe. It’s the same size but a few dollars cheaper than the CeraVe, which sounds like a great deal.

Moreover, if you want a bigger size, the product also comes in 12-ounce bottles, so it’s a better value than the smaller size and also a better deal than the same size of CeraVe.

2. Smartly personal care products

Smartly is a lower-priced owned brand comprising over 70 items, such as household cleaners, hand soap, razors, and paper plates, with most products less than $2. In addition to incredible value, the team that took care of product design and development doubled down on key attributes, such as a selection of fragrances developed in partnership with master perfumes.

For instance, liquid hand soap can be found in fragrances such as Lavender and Rain Shower, and all-purpose cleaners are available in scents like Citrus Grove and Ocean.

As some of the best Target brand items, the products come in modern packaging that you’ll want to display in your house.

3. Threshold home furnishings

Ever since Threshold hit Target shelves in 2012, the in-house line has been making furniture and home decor pieces that are undeniably cool yet classic enough so you won’t have to worry about them going out of style.

With upscale materials and timeless silhouettes, everything Threshold churns out is cozy, timeless, and affordable. It’s no wonder these are some of the most popular Target brand items.

In other words, if you want to create a sophisticated vibe in your house without breaking the bank, run your eye over the store’s furniture and home decor pieces. From elegant lighting fixtures to chic area rugs, there’s a wide range of options you can choose from.

home storage solutions
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4. Room Essentials storage solutions

Room Essentials is a furniture inspired by California modernism. Target brand items can be easily mixed and matched to attain a clean and aesthetic look that fills Pinterest’s boards.

When it comes to affordability, Target has your wallet covered. Don’t worry; this doesn’t mean that you won’t find chic products. Also, organizing your space is a breeze with the line’s practical storage solutions. Their various shelves, bins, and organizers will help you declutter your house efficiently without breaking the bank.

Read on to discover other great Target brand items!

5. Good & Gather grocery items

Good & Gather is Target’s private-label food brand, which carries everything from ready-made pasta to produce to snacks and more. What’s great about the retailer’s line is that everything is made without artificial sweeteners, artificial flavors, high-fructose corn syrup, or synthetic colors.

The best part? The products are more affordable than similar products from the same name brand. Target’s challenge was to create a taste-forward brand that puts flavor above all else, and based on shoppers reactions, it’s been a real success.

With over 2,000 Target brand items, you can find products belonging to one of the several product lines: kids, organic, core, seasonal, premium, or plant-based.

6. Market Pantry frozen foods

When it comes to tasty, convenient, and affordable frozen foods, Markt Pantry is always a safe bet and a solid choice. This is Target’s oldest surviving line, and it also has a wide range of kitchen items such as flours, baking supplies, sauces, coffee filters, canned goods, pancake mixes, tortillas, salad dressing, and bacon.

When it comes to frozen foods, you can find products like mini frozen cheesburgers, buffalo-style chicken breast bites, mini hit dogs, and pizzas, so it’s always a good idea to stock up on alternatives when you don’t feel like cooking.

Similar to other Target brand items, those under the Market Pantry line cost up to 30% less than products with national branding.

7. Cat & Jack kids’ clothing

Since Cat & Jack’s launch in 2016, Target’s kids’ clothing line has been one of the most notable success stories of the retailer’s owned-brand merchandising strategy.

Known for its durable fabric and cure designs, the brand is a favorite among parents. Whether you’re looking for baby clothes, toddler clothes, or outfits for a grown-up kid, Cat & Jack is a safe bet. Be it special occasions or back-to-school, you can find many Target brand items like shorts, pants, t-shirts, dresses, leggings, PJs, and jackets.

Known for its durable fabric and cure designs, the brand is a favorite among parents. Whether you’re looking for baby clothes, toddler clothes, or outfits for a grown-up kid, Cat & Jack is a safe bet. Be it special occasions or back-to-school, you can find many Target brand items like shorts, pants, t-shirts, dresses, leggings, PJs, and jackets.

8. All in Motion athletic wear

All in Motion’s selection of athletic wear is comparable to more expensive brands in terms of comfort and quality. Target brand items available under this line have everything you want in workout gear, including secure pockets with every piece, four-way stretch, and sweat-wicking material. This being said, whether you’re going for a run or hitting the gym, All in Motion apparel provides the support you need.

Most of the products are below $40 and range from $3.99 to $69.99. Using sustainably sourced materials and offering a range of inclusive sizes, Target is constantly listening to its customers, and their satisfaction is the line’s top priority.

bedding
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9. Opalhouse bedding and textiles

Since its inception in 2018, Opalhouse has been offering eclectic, colorful, and loud home décor pieces inspired by cities like Lisbon, Mallorca, Paris, and Aix-en-Provence, where Target’s design team traveled to find unique inspiration.

The beautiful collection of bedding and textiles can add a touch of luxury to your house, and the prices are pretty affordable. Their soft fabrics and vibrant designs create a comfortable and aesthetically pleasing sleeping space and are a safe bet to leave your guests gasping.

With over 1300 budget-friendly home décor pieces, Target brand items have an original design that comes from inspiration from around the world and that is accessible to everyone.

By the way, Amazon always has some great deals on beddings; you may want to take a look!

10. Project 62 décor items

Project 62 is another line of home décor items owned by Target and takes its name from the year 1962, which is when modernism took over homes across the US. The collection includes over 1,200 Target brand items ranging in price from $2.99 to $99.99 for products such as tabletop, throw pillows, and decor, and $16.99 to $699.99 for things like bedding and furniture.

The design takes a clear mid-century style and adds in luxe accents and textures. The décor items are meant to be versatile and small-space-friendly, but modern and sleek at the same time.

If you liked our article on some of the best Target brand items, you may also want to read 11 Costco Items That Make Even Canadians Cross the Border.

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