Why People Love Shopping And Discounts?
There are many reasons why people love shopping. Whether it’s finding a great deal on new clothes or just enjoying the act of walking in a beautiful store, shopping and, more importantly, discounts, make people very happy. Seen as a treasure hunt, shopping generates excitement for searching the best deals. When you finally find a pair of shoes that fit you really well and then, see that it’s on sale, it feels like a big win. This trill is just one of the reasons people love shopping so much.
Advertising Strategies
Advertisers and retailers know how to take advantage of what people feel while shopping and they regularly add items on sale categories. Another strategy they use is placing the products that didn’t sell as well as expected on front rows, to give them more visibility. Unfortunately, we can get easily fooled, we all run to the place if we see a message that triggers us, such as: “Flash Sales”, “Limited Time Offer”, “Don’t Lose This Chance”, “Expires Soon”, “Sales! Sales! Sales!”.
On Amazon, you can find a great book called “The Psychology Of Selling: The Art Of Closing Sales”. You should read it if you want to get more familiar with the most common strategies advertisers use nowadays. As long as you stay informed, it will be really hard for them to get you fooled. So, be wiser than them!
The Reasons Why We Love Shopping:
Social Activity
Shopping is also seen as a social activity. Many of us like to go shopping with our friends and family. It’s a way to spend quality time together and have a lot of fun. Even when they shop alone, as soon as they get home, people show their loved ones what are the treasures they found. The new generations even do shopping hauls on platforms like YouTube or Instagram. So, shopping is a great social activity that helps us establish strong bonds and have a great time.
The Joy of Discovery
Shopping not only allows us to repurchase the items we fell in love with but also allows us to discover new things. Even if it’s a new brand, a new product, or a trendy style. Finding something we aren’t familiar with makes us feel really good. This sense of discovery is a big part of why shopping is enjoyable.
4 Signs of Fake Discounts
Who doesn’t love SALES? Every woman in this world loves to search when is the best period to go shopping. No professional shopper goes shopping when the prices are at their highest. So, this article aims to show you when to trust the retailers and when not. As you probably already guessed, there are also a lot of fake discounts used by retailers in the market. They are using all kinds of tricks to fool their clients and make them pay more. Check out which these 4 signs are… and the next time you see one, don’t fall for it!
1. Open the wallet strategy
The next time you enter a big store, make sure you observe the elaborate displays placed near the doors! The products that can be found at a discounted price are often placed there, in an aesthetically pleasing way. These displays are an excellent illustration of “Open the Wallet” pricing, a tactic used to encourage customers to save money in the hope of making a large purchase of items they didn’t want to buy in the first place.
Retailers well-known for using this tactic are Macy’s, Walmart, Target, and Old Navy. Now that you know what they trying to accomplish you’ll avoid them, the next time you go shopping.
2. Gift coupons
Gift coupons are such a big lie regularly sold by big retailers. Have you ever gotten excited by receiving a discount coupon? Well, I am sorry to let you know that you got fooled. The retailers know really well the value of their products and they will never let you buy something if it’s not profitable for them.
Ann Taylor, Eagles, and Lands End are a few of the most popular retailers known for often using this trick. Next time you receive a gift coupon, be happy, but don’t think that it’s a big deal!
3. Words and chases strategically chosen
Retailers hire psychologists to choose the words they use to receive a high number of purchases. All of the words and phrases chosen have the purpose of tricking customers’ brains. In a lot of cases. “The Limited Price Offer” is just the same price it was a few months ago. So, be careful if you want to make smart choices.
To avoid this trick, let the numbers tell their story, and avoid listening to what retailers say by using words. By number, I mean, check the actual item price, and just after you have done it, look at what advertisers have to say.
Besides shopping for clothes, electronics, and everyday items, there are times when we feel the need to meet with a bunch of friends and eat out in a good restaurant. Unfortunately, eating out is a bigger money waste than we can imagine. But of course, is a much-needed social activity we need to do from time to time if we want to stay socially active.
Also, some romantic dates just with your partner can help improve your relationship and overall mood. Basically, what I am trying to say is that we can’t simply avoid for the rest of our lives to go out and having a good time while eating at a luxurious restaurant. But we did some research and found some useful tips that will help us spend less.
As you already know, balance is the key to success in life. So, be careful how you plan your activities. Don’t be too extreme when it comes to avoiding something that can get really expensive! Before leaving, make sure you check out another related article: 12 Genius Money-Saving Tips To Spend Less When Eating Out.
