Which are some of the best Target brand items?
Target is a go-to grocery store offering a wide range of products, among which its in-house brands have created a notable niche. Not so long ago, many people thought “store brand” was some kind of code for something of inferior quality. Not anymore, though. This shift in consumer mindset hasn’t happened by accident; it’s the result of retailers like Target investing heavily in creating private-label products that rival, and sometimes even surpass, their national brand counterparts in quality, design, and overall value.
Target, with its broad selection of well-regarded private labels, has been changing that perception. Shoppers swear by many great Target brand items—and not just in the grocery aisles. From cleaning supplies to clothing to home decor and more, these products deliver on both affordability and quality, making them a hit among savvy shoppers. The retailer has masterfully created a portfolio of owned brands that each have a distinct identity and purpose, appealing to different segments of their customer base, from the budget-conscious student to the design-savvy homeowner.
Here’s a rundown of some of the best Target brand items that deserve a spot in your shopping cart! Get ready to discover why so many people are making the switch and filling their homes with these fantastic finds.
1. Up & Up cleaning supplies
Target’s cleaning product line called Up & Up is a budget-friendly alternative without skimping on effectiveness. The most popular products are their disinfecting wipes and all-purpose cleaner, but diapers and lemon furniture polish are also among those products shoppers swear by. Beyond the headliners, you’ll find everything from sturdy trash bags that resist tearing to absorbent paper towels and effective laundry detergents. The brand’s philosophy is simple: provide everyday essentials that perform reliably at a price that makes sense for every household budget.
Also, if you’re looking for a good body moisturizer, the Up & Up brand also has one that’s comparable to CeraVe. It’s the same size but a few dollars cheaper than the CeraVe, which sounds like a great deal. This isn’t just a surface-level comparison; dedicated skincare fans have noted that the Up & Up Daily Moisturizing Lotion contains key ingredients like ceramides and hyaluronic acid, much like its pricier competitor, making it a brilliant “dupe” for those wanting to maintain a healthy skin barrier without the high cost.
Moreover, if you want a bigger size, the product also comes in 12-ounce bottles, so it’s a better value than the smaller size and also a better deal than the same size of CeraVe. The brand extends this value proposition to other health and beauty staples as well, including sunscreens, allergy medications, and cotton rounds, all of which receive consistently high ratings from shoppers who appreciate the significant savings on products they use daily.
2. Smartly personal care products
Smartly is a lower-priced owned brand comprising over 70 items, such as household cleaners, hand soap, razors, and paper plates, with most products less than $2. In addition to incredible value, the team that took care of product design and development doubled down on key attributes, such as a selection of fragrances developed in partnership with master perfumes. This brand is specifically designed for consumers who are extremely cost-conscious but don’t want to sacrifice a pleasant user experience. It’s perfect for college students, people furnishing their first apartment, or anyone looking to cut down their household expenses dramatically.
For instance, liquid hand soap can be found in fragrances such as Lavender and Rain Shower, and all-purpose cleaners are available in scents like Citrus Grove and Ocean. The investment in scent development is a clever strategy, as a pleasant fragrance can make an inexpensive product feel much more luxurious. It demonstrates an understanding that even on a tight budget, consumers appreciate small details that brighten up daily chores.
As some of the best Target brand items, the products come in modern packaging that you’ll want to display in your house. The minimalist, no-frills design aesthetic is clean and colorful, looking right at home on any countertop. This proves that “cheap” doesn’t have to mean “ugly,” allowing even the most budget-friendly shoppers to maintain a sense of style in their homes.
3. Threshold home furnishings
Ever since Threshold hit Target shelves in 2012, the in-house line has been making furniture and home decor pieces that are undeniably cool yet classic enough so you won’t have to worry about them going out of style. The brand excels at creating a warm, inviting, and assembled-over-time look. The design aesthetic often blends traditional forms with modern farmhouse and classic elements, making it incredibly versatile and easy to integrate into existing decor.
With upscale materials and timeless silhouettes, everything Threshold churns out is cozy, timeless, and affordable. It’s no wonder these are some of the most popular Target brand items. Shoppers particularly love the brand’s dinnerware, which often features stoneware with subtle glazes, and their extensive collection of throw pillows and blankets that can instantly refresh a living room or bedroom. The use of quality-feeling materials like substantial woven fabrics, real wood accents, and sturdy metal gives the pieces a weight and presence that belies their accessible price point.
In other words, if you want to create a sophisticated vibe in your house without breaking the bank, run your eye over the store’s furniture and home decor pieces. From elegant lighting fixtures to chic area rugs, there’s a wide range of options you can choose from. Look out for their seasonal collections, which introduce new colors, patterns, and textures that align with current trends while still maintaining that classic Threshold feel, allowing you to keep your home looking fresh year after year.
4. Room Essentials storage solutions
Room Essentials is a furniture inspired by California modernism. Target brand items can be easily mixed and matched to attain a clean and aesthetic look that fills Pinterest’s boards. Aimed primarily at a younger demographic, including college students and first-time renters, the brand focuses on functionality, simplicity, and affordability. Its aesthetic is characterized by clean lines, simple shapes, and a bright, often bold, color palette that allows for personal expression.
When it comes to affordability, Target has your wallet covered. Don’t worry; this doesn’t mean that you won’t find chic products. Also, organizing your space is a breeze with the line’s practical storage solutions. Their various shelves, bins, and organizers will help you declutter your house efficiently without breaking the bank. The collection’s famous cube organizers, for example, are a versatile staple in dorm rooms and apartments across the country, serving as bookshelves, media consoles, or closet organizers. Similarly, their lightweight plastic dinnerware and simple bedding sets provide all the necessities for setting up a new home without a large upfront investment.
Read on to discover other great Target brand items!
5. Good & Gather grocery items
Good & Gather is Target’s private-label food brand, which carries everything from ready-made pasta to produce to snacks and more. What’s great about the retailer’s line is that everything is made without artificial sweeteners, artificial flavors, high-fructose corn syrup, or synthetic colors. This commitment to cleaner ingredients has been a massive draw for health-conscious shoppers and families who want to feel good about the food they’re eating, making it a trusted staple in their kitchens.
The best part? The products are more affordable than similar products from the same name brand. Target’s challenge was to create a taste-forward brand that puts flavor above all else, and based on shoppers reactions, it’s been a real success. Fan-favorite items include their wide variety of flavored sparkling waters, creative trail mix blends, signature pasta sauces, and high-quality frozen fruits and vegetables. The brand also excels in convenient meal solutions, like their pre-made salad kits and heat-and-eat entrees, which are perfect for busy weeknights.
With over 2,000 Target brand items, you can find products belonging to one of the several product lines: kids, organic, core, seasonal, premium, or plant-based. This segmentation makes it easy for shoppers to find exactly what they’re looking for. The Good & Gather Organic line offers USDA-certified options, while the Plant-Based line provides delicious dairy- and meat-free alternatives, ensuring that Target can cater to a wide array of dietary needs and preferences under one cohesive and reliable brand.
6. Market Pantry frozen foods
When it comes to tasty, convenient, and affordable frozen foods, Markt Pantry is always a safe bet and a solid choice. This is Target’s oldest surviving line, and it also has a wide range of kitchen items such as flours, baking supplies, sauces, coffee filters, canned goods, pancake mixes, tortillas, salad dressing, and bacon. Market Pantry is the workhorse of Target’s food brands, focusing on providing foundational pantry staples that families rely on every single day. It’s the go-to for shoppers looking to stock up on essentials without paying a premium for national brand names.
When it comes to frozen foods, you can find products like mini frozen cheesburgers, buffalo-style chicken breast bites, mini hit dogs, and pizzas, so it’s always a good idea to stock up on alternatives when you don’t feel like cooking. The brand also offers a huge selection of frozen vegetables, family-size meals, and breakfast items like waffles and pancakes. These items are lifesavers for busy parents who need quick and easy meal options that kids will actually eat, making weekday dinners and weekend breakfasts much less stressful.
Similar to other Target brand items, those under the Market Pantry line cost up to 30% less than products with national branding. This significant price difference allows families to stretch their grocery budget further without compromising on the essential items they need to keep their kitchens running smoothly. From basic spices to block cheese, Market Pantry covers the A-to-Z of grocery needs.
7. Cat & Jack kids’ clothing
Since Cat & Jack’s launch in 2016, Target’s kids’ clothing line has been one of the most notable success stories of the retailer’s owned-brand merchandising strategy. Parents immediately fell in love with the brand’s combination of whimsical, kid-friendly designs and practical, durable construction. The clothing is designed with real kids in mind, featuring soft fabrics, reinforced knees on pants, and easy-to-manage closures.
Known for its durable fabric and cure designs, the brand is a favorite among parents. Perhaps the most celebrated feature of the Cat & Jack brand is its incredible one-year quality guarantee. If a piece of clothing doesn’t hold up within a year of purchase, you can return it to Target with a receipt for a full refund. This policy gives parents tremendous peace of mind, knowing that their investment is protected against the inevitable rips, tears, and stains that come with active play.
Whether you’re looking for baby clothes, toddler clothes, or outfits for a grown-up kid, Cat & Jack is a safe bet. Be it special occasions or back-to-school, you can find many Target brand items like shorts, pants, t-shirts, dresses, leggings, PJs, and jackets. The brand has also been praised for its commitment to inclusivity, offering adaptive clothing with features like flat seams and hidden openings for medical devices, as well as sensory-friendly pieces made without tags or scratchy materials. This thoughtful approach ensures that all kids can find comfortable, stylish clothes they love to wear.
8. All in Motion athletic wear
All in Motion’s selection of athletic wear is comparable to more expensive brands in terms of comfort and quality. Target brand items available under this line have everything you want in workout gear, including secure pockets with every piece, four-way stretch, and sweat-wicking material. This being said, whether you’re going for a run or hitting the gym, All in Motion apparel provides the support you need. The design team focused on creating high-performance fabrics that feel soft against the skin while effectively managing moisture and providing excellent breathability, rivaling the technical specs of high-end athletic brands.
Many shoppers consider All in Motion to be a fantastic alternative to pricier labels like Lululemon or Athleta. The leggings, for example, are frequently praised for their flattering fit, high-waisted design, and opaque fabric that passes the “squat test” with flying colors. The sports bras offer a range of support levels suitable for different activities, from yoga to high-intensity interval training, and the men’s line is equally popular for its comfortable, well-fitting shorts and performance tops.
Most of the products are below $40 and range from $3.99 to $69.99. Using sustainably sourced materials and offering a range of inclusive sizes, Target is constantly listening to its customers, and their satisfaction is the line’s top priority. The brand offers sizes from XS to 4X in women’s apparel and S to 3X in men’s, demonstrating a real commitment to making quality activewear accessible to people of all body types, which has been a major factor in its widespread popularity.
9. Opalhouse bedding and textiles
Since its inception in 2018, Opalhouse has been offering eclectic, colorful, and loud home décor pieces inspired by cities like Lisbon, Mallorca, Paris, and Aix-en-Provence, where Target’s design team traveled to find unique inspiration. This brand is for the maximalist at heart, someone who loves to fill their space with vibrant patterns, rich textures, and unique finds that tell a story. It stands in beautiful contrast to Target’s more minimalist brands, showcasing the retailer’s ability to cater to diverse tastes.
The beautiful collection of bedding and textiles can add a touch of luxury to your house, and the prices are pretty affordable. Their soft fabrics and vibrant designs create a comfortable and aesthetically pleasing sleeping space and are a safe bet to leave your guests gasping. Signature items include duvet covers with bold floral or paisley prints, intricately textured throw pillows with tassels and embroidery, and unique furniture pieces often incorporating natural materials like rattan and wicker. These elements work together to create a bohemian, well-traveled vibe.
With over 1300 budget-friendly home décor pieces, Target brand items have an original design that comes from inspiration from around the world and that is accessible to everyone. Even a single piece from the Opalhouse collection, like a uniquely shaped lamp or a colorful accent rug, can inject a powerful dose of personality into an otherwise neutral room, making it an easy way for shoppers to experiment with a more adventurous decorating style.
By the way, Amazon always has some great deals on beddings; you may want to take a look!
10. Project 62 décor items
Project 62 is another line of home décor items owned by Target and takes its name from the year 1962, which is when modernism took over homes across the US. The collection includes over 1,200 Target brand items ranging in price from $2.99 to $99.99 for products such as tabletop, throw pillows, and decor, and $16.99 to $699.99 for things like bedding and furniture. This brand specifically caters to fans of the enduringly popular Mid-Century Modern (MCM) design movement.
The design takes a clear mid-century style and adds in luxe accents and textures. The décor items are meant to be versatile and small-space-friendly, but modern and sleek at the same time. You’ll see this aesthetic reflected in the furniture’s tapered legs, the use of warm woods paired with metal accents (especially brass), and the geometric patterns found on textiles and rugs. The color palette is sophisticated, often mixing neutral tones with pops of muted color like olive green, navy, and rust.
Popular items from the Project 62 line include their sleek accent chairs, stylish bar carts, minimalist floor lamps, and ceramic vases with organic shapes. These pieces are designed to be functional and beautiful, making it easy for shoppers to create a curated, designer-inspired look without the hefty price tag. The line’s versatility allows individual pieces to be mixed into various decor styles, adding a touch of modern sophistication wherever they are placed.
If you liked our article on some of the best Target brand items, you may also want to read 11 Costco Items That Make Even Canadians Cross the Border.
